Digital Signage Technology has become the most favored way of marketing as it transfers real time data to a target group of customers. This information can be in the kind of information, pictures, animations, videos or multimedia content. Various kinds of display devices like plasma TVs, LCD panels, video cubes, projectors and full matrix LED boards may be used for displaying content. The best benefit of the technology is the higher return on investment since it merely involves a one-time cost instead of the static medium of advertising that has high costs associated with upgrading content.
As a result of this flexibility in updating content, this technology is also called Dynamic digital signage software Option. Among the numerous Benefits associated with this technology, the most frequent ones are real time data transfer from anywhere in the world, revenue generation by targeting particular locales and clients, influencing customer behaviour, creating brand awareness, improving consumer experience, consistency of cost and lower cost of manufacturing. Utilizing this technology, data can be distributed to the servers and relayed over a network through TCP/IP protocols. Used by industries in addition to retail chains, this state of the art technology uses a network of screens that may be customized and controlled digitally. It is a confluence of hardware devices and a digital signage software solution.
However, one has to be conscious of the bandwidth and network so as to successfully deploy this solution which should be able to accommodate future expansion. Compatible with all file formats like HTML, Video files, Flash files, QuickTime, Microsoft office and JPG, all these options can be found in both stand alone as well as customized formats. Simple to install, manage and upgrade, these software solutions are designed with either a single user or multi user interfaces. Used globally, this Out of home advertising medium has been used in airports, bus terminals, hospitals, Amusement facilities, financial institutions, educational institutions, Supermarkets, government sectors etc. Since it has the capability of Transferring high resolution pictures instantly while maintain safety across the electronic signage networks, this technology is increasing in popularity worldwide.